Transforming a Futures Brokerage with a Bold New Brand and Seamless Digital Experience
Mercury partnered with EdgeClear, a leading futures brokerage, to refresh their brand identity and redesign their website. By blending strategic branding with innovative web design, we created a cohesive, user-centric digital presence that empowers traders and strengthens EdgeClear’s market position.
The Challenge
EdgeClear sought to modernize their brand to better reflect their mission of empowering active futures traders. Their existing brand identity lacked clarity and failed to convey their innovative, client-first approach. Additionally, their website was outdated, with complex navigation and limited responsiveness, hindering user engagement and lead generation. Mercury was tasked with delivering a unified brand strategy and a responsive, intuitive website that integrated EdgeClear’s advanced trading platforms, such as EdgeProX and EdgeQX, while appealing to both novice and experienced traders.
Global Network
Global Network
Back
#000000
White
#FFFFFF
Dark Gray
#3D4248
Primary colors
Our primary color is Black, evocative of high-end and sophistication, with White and Dark Gray acting as background colors for dark and light modes respectively.
Red
#CA3A07
Orange
#F56E0E
Secondary colors
Secondary colors should be used where a strong visual contrast is needed in a content-rich environment, for example a CTA on a web page.
Our Solution
Mercury’s approach combined in-depth brand strategy with cutting-edge digital design. We began with a comprehensive brand audit, collaborating with EdgeClear to refine their messaging, visual identity, and logo to emphasize transparency, innovation, and trader empowerment. For the website, our team crafted a responsive, user-focused design optimized for mobile, tablet, and desktop. Key features included streamlined navigation, seamless integration with trading platforms, and dynamic content to showcase EdgeClear’s tools and services. Using our expertise in enterprise lead generation, we designed user journeys to boost conversions, supported by a flexible CMS for easy content updates.
The Results
The revamped EdgeClear brand and website launched to strong reception. The new brand identity resonated with traders, reinforcing EdgeClear’s position as a trusted partner. The redesigned website saw a 10x increase in user engagement, with improved navigation and mobile responsiveness driving higher conversion rates. EdgeClear’s marketing team gained greater control over content updates, reducing reliance on IT support. By aligning the digital experience with their innovative platforms, Mercury helped EdgeClear attract new traders and solidify their reputation in the futures market.
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